Hartley, Robert F.,  1927- <br/><br/>
Marketing mistakes and successes / 
 Marketing mistakes & successes 
Robert Hartley. 
 - 10th ed. 
 - Hoboken, NJ :  Wiley,  2006. 
 - viii, 374 p. :  ill ;  23 cm. 
<br/><br/> Previous ed.: 2004. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0471743216 (pbk.) 
<br/><br/><label>LCCN: </label>2006295920 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.1  / .H37 2006