TY - BOOK AU - Hartley,Robert F. TI - Marketing mistakes and successes SN - 0471743216 (pbk.) AV - HF5415.1 .H37 2006 PY - 2006/// CY - Hoboken, NJ PB - Wiley KW - Marketing KW - United States KW - Case studies N1 - Previous ed.: 2004; Includes bibliographical references UR - http://www.loc.gov/catdir/enhancements/fy0645/2006295920-d.html UR - http://www.loc.gov/catdir/enhancements/fy0645/2006295920-t.html UR - http://www.loc.gov/catdir/enhancements/fy0659/2006295920-b.html ER -