TY  - BOOK
AU  - Hartley,Robert F.
TI  - Marketing mistakes and successes
SN  - 0471743216 (pbk.)
AV  - HF5415.1 .H37 2006
PY  - 2006///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Marketing
KW  - United States
KW  - Case studies
N1  - Previous ed.: 2004; Includes bibliographical references
UR  - http://www.loc.gov/catdir/enhancements/fy0645/2006295920-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0645/2006295920-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0659/2006295920-b.html
ER  -