Pride, William M.,  1942- <br/><br/>
Foundations of marketing / 
William Pride, O. C. Ferrell. 
 - 3rd ed. 
 - Boston :  Houghton Mifflin,  c2009. 
 - xxi, 569 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references (p. 513-542) and indexes. 
<br/><br/><label>ISBN: </label>9780618973378 (pbk.) 
<br/><br/><label>LCCN: </label>2007940549 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .P6584 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8