Hoyer, Wayne D. <br/><br/>
Consumer behavior / 
Wayne D. Hoyer, Deborah J. MacInnis. 
 - 4th ed. 
 - Boston :  Houghton Mifflin Co.,  c2007. 
 - 1 v. (various pagings) :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0618643729 (main student text) 0618731814 (exam copy) 
<br/><br/><label>LCCN: </label>2005936320 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .H69 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8/342