Collaborating with customers to innovate : conceiving and marketing products in the networking age /
Emanuela Prandelli, Mohanbir Sawhney and Gianmario Verona.
- Cheltenham, UK ; Northampton, MA : Edward Elgar, c2008.
- xii, 161 p. : ill. ; 24 cm.
Includes bibliographical references (p. 133-154) and index.
9781847203731 1847203736
2008927975
GBA852310 bnb
014575805 Uk
New products. Vernieuwing. Cliënten. Samenwerking.