TY  - BOOK
AU  - Sriramesh,Krishnamurthy
AU  - Verčič,Dejan
TI  - The global public relations handbook: theory, research, and practice 
T2  - Communication series
SN  - 9780415995139
AV  - HM1221 .G57 2009
U1  - 659.2 22
PY  - 2009///
CY  - New York
PB  - Routledge
KW  - Public relations
KW  - Cross-cultural studies
KW  - Handbooks, manuals, etc
KW  - Intercultural communication
N1  - Includes bibliographical references and index; Foreword; Koïchiro Matsuura --; Preface ; Introduction; Krishnamurthy Sriramesh --; Global public relations : conceptual framework; Theoretical framework for global public relations research and practice; Krishnamurthy Sriramesh, Dejan Vercic --; Political economy and public relations; Sandra C. Duhé, Krishnamurthy Sriramesh --; Relationship between culture and public relations; Krishnamurthy Sriramesh --; Mass media and public relations; Krishnamurthy Sriramesh, Dejan Vercic --; Activism and public relations; Jeong-Nam Kim, Krishnamurthy Sriramesh --; Asia and Australasia; Public relations in Australasia : friendly rivalry, cultural diversity, and global focus; Judy Motion, Shirley Leitch, Simon Cliffe --; Overview of public relations in Japan and the self-correction concept; Takashi Inoue --; Professionalism and diversification : the evolution of public relations in South Korea; Yungwook Kim --; Becoming professionals : a portrait of public relations in Singapore; Constance Chay-Németh --; Public relations in mainland China : an adolescent with growing pains; Ni Chen, Hugh M. Culbertson --; Sharing the transformation : public relations and the UAE come of age; Badran A. Badran, Judy VanSlyke Turk, Timothy N. Walters --; Palestinian public relations, inside and out; R.S. Zaharna, Ahmed Ibrahim Hammad, Jane Masri --; Israeli PR experience : nation building and professional values; Margalit Toledano, David McKie --; Africa; Nature and status of public relations practice in Africa; Chris Skinner, Gary Mersham --; Public relations practice in Nigeria; Eric Koper, Taye Babaleye, Julia Jahansoozi --; Status of public relations in Kenya; Peter Oriare Mbeke --; Public relations in South Africa : from rhetoric to reality; Ronél Rensburg --; Public relations in Egypt : practices, obstacles, and potentials; Kevin L. Keenan --; Europe; United Kingdom : advances in practice in a restless kingdom; Jon White, Jacquie L'Etang, Danny Moss --; From literary bureaus to a modern profession : the development and current structure of public relations in Germany; Günter Bentele, Stefan Wehmeier --; Public relations in Norway : communication in a small welfare state; Øyvind Ihlen, Kjell S. Rakkenes --; Public relations in the Polder : the case of the Netherlands; Betteke van Ruler --; Public relations in Sweden : a strong presence increasing in importance; Bertil Flodin --; Public relations in Italy : master of ceremonies in a relational society; Toni Muzi Falconi --; Public relations in an economy and society in transition : the case of Poland; Ryszard Ławniczak, Waldemar Rydzak, Jacek Trebecki --; Public relations in a corporativist country : the case of Slovenia; Dejan Vercic --; Challenges of revived democracies : the rise of public relations in Romania; Adela Rogojinaru --; Hungarian rhapsody : the evolution and current state of Hungarian public relations; Gyorgy Szondi --; Development of public relations in Russia : a geopolitical approach; Katerina Tsetsura --; Americas; Public relations in the United States : a generation of maturation; Larissa A. Grunig, James E. Grunig --; Different country, a different public relations : Canadian PR in the North American context; Fraser Likely --; Public relations industry in Mexico : from amateurship to the construction of a discipline; Marí́a Antonieta; ...[et al.] --; Overview of public relations in South America; Maria Aparecida Ferrari --; Public relations in Brazil : practices and education in a South American context; Juan-Carlos Molleda, Andréia Athaydes, Vivian Hirsch --; Public relations in Chile : searching for identity amid imported models; Maria Aparecida Ferrari --; International public relations : key dimensions and actors; Transnational public relations by foreign governments; Michael Kunczik --; Public relations of movers and shakers : transnational corporations; Dejan Vercic --; Nongovernmental organizations and international public relations; Ana Tkalac, Jurica Pavicic --; Public relations, public diplomacy, and strategic communication : an international model of conceptual convergence; Mark A. Van Dyke, Dejan Vercic --; Managing sustainable development in sub-Saharan Africa : a communication ethic for the global corporation; Cornelius B. Pratt --; How to manage your global reputation : the public relations agency; Michael Morley --; Public information in the UNESCO : toward a strategic role; Vincent Defourny --; United Nations department of public information : intractable dilemmas and fundamental contradictions; Seth A. Center --; Epilogue; Missing link : multiculturalism and public relations education; Krishnamurthy Sriramesh
UR  - http://www.loc.gov/catdir/toc/ecip0819/2008023417.html
UR  - http://www.loc.gov/catdir/enhancements/fy0914/2008023417-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1013/2008023417-b.html
ER  -