TY  - BOOK
AU  - Chernev,Alexander
AU  - Kotler,Philip
TI  - Strategic Marketing Management: management
SN  - 9780982512630
PY  - 2009///
CY  - Chicago, IL
PB  -   : Brightstar Media, Inc.
KW  - 	 Marketing
KW  - Marketing -- Management
ER  -