TY - BOOK AU - Chernev,Alexander AU - - TI - Strategic marketing management SN - 9781936572502 AV - HF5415.13 .F68 1981 U1 - 658.8 19 PY - 2018/// CY - USA PB - Cerebellum Press KW - Marketing KW - Management N1 - Includes bibliographical references and index ER -