Onderi, Lineatte <br/><br/>
Determinants of customer perfection on private label brands among supermarkets in Nairobi CBD, Kenya 
by Lineatte Onderi 
 -  June, 2017 
 - xi, 83 leaves 
<br/><br/> A thesis submitted to the Department of Management School of Business University of Eastern Africa, Baraton in partial fulfillment of the requirements for the Degree of Master of Business Administration (Marketing) by Onderi, Lineatte; June, 2017 
<br/><br/>Includes bibliographical references 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding -- Private labels --Nairobi, Kenya<br/>Consumer behavior -- Branding--Supermarkets<br/>Marketing -- Management--Thesis