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41.
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The origin of financial crises : central banks, credit bubbles and the efficient market fallacy / George Cooper. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: New York : Vintage Books, c2008
Availability: Items available for loan: University of Eastern Africa, Baraton (2)Call number: HB 3722 .C69 2008 c.1, ...

42.
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International marketing / Dana-Nicoleta Lascu. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Mason, OH : Cengage Learning, c2008
Availability: Items available for loan: University of Eastern Africa, Baraton (2)Call number: HF 1416 .L37 2008 c.1, ...

43.
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Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Armonk, N.Y. : M.E. Sharpe, c2008
Online resources:
Availability: Items available for loan: University of Eastern Africa, Baraton (2)Call number: HF 5826.5 .K45 2008 c.1, ...

44.
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An introduction to human geography : the cultural landscape / James M. Rubenstein. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008
Other title:
  • Cultural landscape
Online resources:
Availability: Items available for loan: University of Eastern Africa, Baraton (2)Call number: GF 41 .R82 2008 , ...

45.
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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Boston : Pearson/Addison Wesley, c2008
Availability: Items available for loan: University of Eastern Africa, Baraton (1)Call number: HF 5548.32 .L38 2008.

46.
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Entrepreneurship : successfully launching new ventures / Bruce R. Barringer, R. Duane Ireland. by Series: Prentice Hall entrepreneurship series
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008
Online resources:
Availability: Items available for loan: University of Eastern Africa, Baraton (1)Call number: HB 615 .B374 2008.

47.
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Principles of risk management and insurance / George E. Rejda. by Series: Addison-Wesley series in finance
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Boston : Pearson/Addison Wesley, c2008
Online resources:
Availability: Items available for loan: University of Eastern Africa, Baraton (1)Call number: HG 8051 .R44 2008.

48.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008
Online resources:
Availability: Items available for loan: University of Eastern Africa, Baraton (1)Call number: HD 69.B7 K45 2008.

49.
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The marketing plan handbook / Marian Burk Wood. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008
Online resources:
Availability: Items available for loan: University of Eastern Africa, Baraton (1)Call number: HF 5415.13 .W66 2008.

50.
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Contemporary logistics / Paul R. Murphy, Jr., Donald F. Wood. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008
Online resources:
Availability: Items available for loan: University of Eastern Africa, Baraton (2)Call number: HF 5415.6 .J6 2008 c.1, ...

51.
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Harnessing the trade winds : the story of the centuries old Indian trade with East Africa, using the monsoon winds / [Blanche Rocha D'Souza]. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Nairobi : Zand Graphics, c2008
Availability: Items available for reference: University of Eastern Africa, Baraton: Not for loan (2)Call number: HF 3788 .A45 D78 2008, ...

52.
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Macroeconomics / Rudiger Dornbusch, Stanley Fischer, Richard Startz. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Boston : McGraw-Hill, c2008
Availability: Items available for loan: University of Eastern Africa, Baraton (3)Call number: HB 172.5 .D67 2008, ...

53.
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Wiley IFRS : practical implementation guide and workbook / Abbas Ali Mirza, Magnus Orrell, Graham J. Holt. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Hoboken, N.J. : Wiley, c2008
Other title:
  • IFRS
Online resources:
Availability: Items available for loan: University of Eastern Africa, Baraton (1)Call number: HF 5636 .M57 2008.

54.
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Microeconomics and behavior Robert H. Frank by
Edition: 7th ed.
Material type: Text Text; Format: regular print ; Audience: Adult;
Publication details: Boston McGraw-Hill Irwin c2008
Availability: Items available for loan: University of Eastern Africa, Baraton (1)Call number: HB 171.5 .F733 2008 .

55.
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Microeconomics and behavior Robert H. Frank by
Edition: 7th ed.
Material type: Text Text; Format: regular print ; Audience: Adult;
Publication details: Boston McGraw-Hill Irwin c2008
Availability: Items available for loan: University of Eastern Africa, Baraton (1)Call number: HB 171.5 .F733 2008 .

56.
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Essentials of statistics for the behavioral sciences / Frederick J. Gravetter, Larry B. Wallnau. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Belmont, CA : Thomson/Wadsworth, c2008
Online resources:
Availability: Items available for loan: University of Eastern Africa, Baraton (1)Call number: HA 29 .G726 2008.

57.
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Sales and distribution management : an Indian perspective / Pingali Venugopal. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: New Delhi ; Thousand Oaks, [Calif.] : Response Books, c2008
Availability: Items available for loan: University of Eastern Africa, Baraton (2)Call number: HF 5438.4 .V463 2008 c.1, ...

58.
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The advertised mind groundbreaking insights into how our brains respond to advertising Erik Du Plessis by
Material type: Text Text; Format: regular print ; Audience: Adult;
Publication details: Philadelphia Kogan Page c2008
Availability: Items available for loan: University of Eastern Africa, Baraton (1)Call number: HF 5822 .D78813 2008 C.1.

59.
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The advertised mind groupbreaking insigts into how our brains respond to advertising Erik Du Plessis by
Material type: Text Text; Format: regular print ; Audience: Adult;
Publication details: London Kogan Page c2008
Availability: Items available for loan: University of Eastern Africa, Baraton (1)Call number: HF 5822 .D78813 2008.

60.
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30 second seduction : how advertisers lure women through flattery, flirtation, and manipulation / Andrea Gardner. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Berkeley, CA : Seal Press : Distributed by Publishers Group West, c2008
Other title:
  • Thirty second seduction
Availability: Items available for loan: University of Eastern Africa, Baraton (2)Call number: HF 5415.33 .U6 G34 2008 c1, ...