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Strategic marketing analysis / Alexander Chernev. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: [United States?] : Brightstar Media Inc., 2006
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Availability: Items available for loan: University of Eastern Africa, Baraton (2)Call number: HF 5415 .C5174 2006 c.1, ...

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2.
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Strategic Marketing Management management. by Alexander Chernev ;fowarded by Philip Kotler by
Edition: 5th ed.
Material type: Text Text
Publication details: Chicago, IL : Brightstar Media, Inc. 2009
Availability: Items available for loan: Main Campus Library (1)Call number: HF 5415 .C44 2009.

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