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Mass communication theory : foundations, ferment, and future Stanley J. Baran, Dennis K. Davis. by
Edition: 6th ed.
Material type: Text Text
Publication details: Australia : Wadsworth Cengage Learning, cop. 2012
Availability: Items available for loan: University of Eastern Africa, Baraton (1)Call number: P 90 .B285 2012.

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2.
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Introduction to mass communication : media literacy and culture / Stanley J. Baran. by
Edition: Updated 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Higher Education, c2013
Availability: Items available for loan: University of Eastern Africa, Baraton (1)Call number: PN 2037 .W57 2011.

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