Readings in basic marketing / edited by E. Jerome McCarthy, John F. Grashoff, Andrew A. Brogowicz.

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Material type: Text

TextPublication details: Homewood, Ill. : R. D. Iewin, 1978Edition: Rev. edDescription: viii, 427 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Books	Main Campus Library	University of Eastern Africa, Baraton	HF 5415 .R334 (Browse shelf(Opens below))	Available	21343

Includes bibliographical references.

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