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International marketing / Philip R. Cateora. by Series: Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Homewood, Ill : R. D. Irwin, 1983
Availability: Items available for loan: University of Eastern Africa, Baraton (2)Call number: HF 1009.5 .C35 1983 | H, ...

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2.
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International marketing / Philip R. Cateora, John L. Graham. by Series: McGraw-Hill/Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: University of Eastern Africa, Baraton (1)Call number: HF 1416.C375 2005.

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