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Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons.

By: Contributor(s): Material type: TextTextSeries: Wiley series in marketingPublication details: New York : Wiley, 1983Edition: 3rd edDescription: xiii, 821 p. : ill. ; 24 cmISBN:
  • 0471098477
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Item type Current library Home library Call number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton HF 5415.13 .D32 1983 (Browse shelf(Opens below)) Available 21276

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