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	1.	Image from Amazon.com	Cases in advertising and promotion management / John Quelch, Paul W. Farris. by Quelch, John A Farris, Paul Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Adult; Publication details: Homewood, IL. : Irwin, 1994 Availability: Items available for loan: University of Eastern Africa, Baraton (2)Call number: HF 5823 .Q44 1994, ... Place hold Save to lists Add to cart (remove)
	2.	Image from Amazon.com	Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris ... [et al.]. by Farris, Paul W Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : FT Press, c2010 Availability: Items available for loan: University of Eastern Africa, Baraton (2)Call number: HF5415.2 .M35543 2010, ... Place hold Save to lists Add to cart (remove)

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