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International marketing / Philip R. Cateora, John L. Graham.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2005.Edition: 12th edDescription: xxxiii, 697 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0072833718 (alk. paper)
Subject(s): DDC classification:
  • 658.8/4 22
LOC classification:
  • HF1416 .C375 2005
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Item type Current library Home library Shelving location Call number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 1416.C375 2005 (Browse shelf(Opens below)) Available 82547

Includes bibliographical references and indexes.

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