Contemporary marketing / Louis E. Boone, David L. Kutz.

By: Contributor(s): Material type: TextTextPublication details: Forth Worth : The Dryden Press, 1992Edition: 7th edDescription: xxvii, 732 p. : ill. ; 29 cmSubject(s):
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Holdings
Item type Current library Home library Shelving location Call number Copy number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5415 .B53 1992 (Browse shelf(Opens below)) 1 Available 21315
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5415 .B53 1992 (Browse shelf(Opens below)) 2 Available 21316

Includes bibliographical references and index.

Open access.

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