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Marketing research : an applied orientation. by
Edition: fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Upper Saddle River : Pearson/ Prentice Hall, 2007
Availability: Items available for loan: University of Eastern Africa, Baraton (1)Call number: HF 5415.2 .M29 2007.

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2.
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Basic marketing research : applications to contemporary issues / Naresh K. Malhotra. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Upper Saddle River, NJ : Prentice Hall, c2002
Availability: Items available for loan: University of Eastern Africa, Baraton (2)Call number: HF 5415.2 .M288 2002, ...

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