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Auditing markets, products and marketing plans / David Parmerlee. by Series: American Marketing Association marketing toolbox
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Lincolnwood, Ill : NTC Business, 2000
Availability: Items available for loan: University of Eastern Africa, Baraton (2)Call number: HF 5415.16 .P37 2000 c1, ...

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2.
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Preparing the marketing plan / David Parmerlee. by Series: American marketing Association marketing tollbox
Edition: New ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Lincolnwood, Ill : NTC Business Books, 2000
Availability: Items available for loan: University of Eastern Africa, Baraton (2)Call number: HF 5415.13 .P3248 2000 c1, ...

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