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Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons. by Series: Wiley series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: New York : Wiley, 1983
Availability: Items available for loan: University of Eastern Africa, Baraton (1)Call number: HF 5415.13 .D32 1983.

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2.
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Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf. by Series: Wiley series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: New York : Wiley, 1983
Availability: Items available for loan: University of Eastern Africa, Baraton (1)Call number: HF 5415.3 .Z28 1983.

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