| 000 | 00897nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | rea00009109 | ||
| 005 | 20190703223624.0 | ||
| 008 | s1978 xxu e 000 0 eng d | ||
| 020 | _a0256068658 | ||
| 035 | _z21283 | ||
| 039 |
_a9107 _cTLC |
||
| 100 | 1 | _aMcCarthy, E. Jerome. | |
| 245 | 1 | 0 |
_aBasic marketing : _ba managerial approach / _cE. Jerome McCarthy and William D. |
| 250 | _a10th ed. | ||
| 260 |
_aParreult : _bIrwin, _c1978 |
||
| 300 |
_axviii, 734 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes index. | ||
| 506 | _aOpen access. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aParreault, William D., joint author. | |
| 949 |
_aBMAIN _cHF5415.13 _d.M3 1978 _g21283 _o34671 _5N |
||
| 949 |
_aBMAIN _cHF5415.13 _d.M3 1978 _g21284 _o34672 _5N |
||
| 961 | _t1 | ||
| 999 |
_c11297 _d11297 |
||