000 00921nam a2200301 a 4500
001 rea00009151
005 20190703223635.0
008 s1977 xxu e 000 0 eng d
010 _a 77488
020 _a0070608350
035 _z21342
039 _a9149
_cTLC
245 0 0 _aProblems in marketing /
_cSteven H. Star.
250 _a5th ed.
260 _aNew York :
_bMcGraw-Hill,
_c1977
300 _axii, 851 p. :
_bill. ;
_c25 cm.
440 0 _aMcGraw-Hill series in marketing
504 _aIncludes index.
506 _aOpen access.
650 0 _aMarketing
_vCase studies.
650 0 _aMarketing management
_vCase studies.
700 1 _aStar, Steven H.
700 1 _aMcNair, Malcolm Perine,
_d1894-
740 0 _aProblems in marketing.
852 _9pKshs. 240/=
949 _aBMAIN
_cHF5415
_d.P724 1977
_g21342
_o9660
_5N
_xpKshs. 240/=
961 _t1
999 _c11317
_d11317