000 00921nam a2200289 a 4500
001 rea00009421
005 20190703223802.0
008 s1989 xxu e 000 0 eng d
020 _a0135163374
035 _z21755
039 _a9419
_cTLC
100 1 _aRussell, J. Thomas.
245 1 0 _aKleppner's advertising procedure /
_cJ. Thomas Russel, W. Ronald Lane.
250 _a11th ed.
260 _aNew Jersey :
_bPrentice-Hall,
_c1989
300 _axviii, 718 p. :
_bill. ;
_c28 cm.
440 4 _aPrentice-Hall series in marketing
506 _aOpen access.
650 0 _aAdvertising.
700 1 _aLane, W. Ronald, joint author.
830 0 _aAdvertising.
949 _aBMAIN
_cHF5823
_d.R87 1989
_g21755
_o34659
_5N
949 _aBMAIN
_cHF5823
_d.R87 1989
_g21756
_o34660
_5N
961 _t1
999 _c11470
_d11470