000 | 00921nam a2200289 a 4500 | ||
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001 | rea00009421 | ||
005 | 20190703223802.0 | ||
008 | s1989 xxu e 000 0 eng d | ||
020 | _a0135163374 | ||
035 | _z21755 | ||
039 |
_a9419 _cTLC |
||
100 | 1 | _aRussell, J. Thomas. | |
245 | 1 | 0 |
_aKleppner's advertising procedure / _cJ. Thomas Russel, W. Ronald Lane. |
250 | _a11th ed. | ||
260 |
_aNew Jersey : _bPrentice-Hall, _c1989 |
||
300 |
_axviii, 718 p. : _bill. ; _c28 cm. |
||
440 | 4 | _aPrentice-Hall series in marketing | |
506 | _aOpen access. | ||
650 | 0 | _aAdvertising. | |
700 | 1 | _aLane, W. Ronald, joint author. | |
830 | 0 | _aAdvertising. | |
949 |
_aBMAIN _cHF5823 _d.R87 1989 _g21755 _o34659 _5N |
||
949 |
_aBMAIN _cHF5823 _d.R87 1989 _g21756 _o34660 _5N |
||
961 | _t1 | ||
999 |
_c11470 _d11470 |