| 000 | 01093nam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | rea00025434 | ||
| 005 | 20190703232550.0 | ||
| 008 | s1999 xxu e 000 0 eng d | ||
| 010 | _a 11901966 | ||
| 020 | _a0750641169 | ||
| 035 | _z45913 | ||
| 039 |
_a25430 _cTLC |
||
| 100 | 1 | _aMcDonald, Malcolm. | |
| 245 | 1 | 0 |
_aMarketing plans : _bhow to prepare them, how to use them / _cMacolm McDonald. |
| 250 | _a4th. | ||
| 260 |
_aOxford : _bButterworth-Heinemann, _c1999. |
||
| 300 |
_axviii, 578 p. : _bill. ; _c25 cm. |
||
| 440 | 4 | _aThe Chartered Institute of Marketing/Butterworth-Heinemann marketing series | |
| 504 | _aIncludes index. | ||
| 506 | _aOpen. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xPlanning. |
|
| 710 | 1 | _aInstitute of Marketing. | |
| 852 | 1 | _9p$37.98 | |
| 852 | 1 | _9p$37.98 | |
| 949 |
_aBMAIN _cHF5415.13.13 _d.M369183 1999 _g45913 _p37.98 _5N |
||
| 949 |
_aBMAIN _cHF5415.13.13 _d.M369183 1999 _g45914 _p37.98 _5N |
||
| 961 | _t1 | ||
| 999 |
_c12925 _d12925 |
||