000 00953nam a2200301 a 4500
001 rea00020502
005 20190703233046.0
008 s1994 xxu e 000 0 eng d
010 _a 935170
020 _a0256122725
035 _z37210
039 _a20499
_cTLC
100 1 _aQuelch, John A.
245 1 0 _aCases in advertising and promotion management /
_cJohn Quelch, Paul W. Farris.
250 _a4th ed.
260 _aHomewood, IL. :
_bIrwin,
_c1994.
300 _axiii, 747 p. ;
_c26 cm.
504 _aIncludes bibliographical references and index.
506 _aOpen Access.
650 0 _aAdvertising
_vCase studies.
650 0 _aSales promotion
_vCase studies.
700 1 _aFarris, Paul.
949 _aBMAIN
_cHF5823
_d.Q44 1994
_g37210
_5N
949 _aBMAIN
_cHF5823
_d.Q44 1994
_g37211
_5N
961 _t1
999 _c13437
_d13437