| 000 | 00953nam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | rea00020502 | ||
| 005 | 20190703233046.0 | ||
| 008 | s1994 xxu e 000 0 eng d | ||
| 010 | _a 935170 | ||
| 020 | _a0256122725 | ||
| 035 | _z37210 | ||
| 039 |
_a20499 _cTLC |
||
| 100 | 1 | _aQuelch, John A. | |
| 245 | 1 | 0 |
_aCases in advertising and promotion management / _cJohn Quelch, Paul W. Farris. |
| 250 | _a4th ed. | ||
| 260 |
_aHomewood, IL. : _bIrwin, _c1994. |
||
| 300 |
_axiii, 747 p. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 506 | _aOpen Access. | ||
| 650 | 0 |
_aAdvertising _vCase studies. |
|
| 650 | 0 |
_aSales promotion _vCase studies. |
|
| 700 | 1 | _aFarris, Paul. | |
| 949 |
_aBMAIN _cHF5823 _d.Q44 1994 _g37210 _5N |
||
| 949 |
_aBMAIN _cHF5823 _d.Q44 1994 _g37211 _5N |
||
| 961 | _t1 | ||
| 999 |
_c13437 _d13437 |
||