| 000 | 00967nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | rea00028890 | ||
| 005 | 20190703233806.0 | ||
| 008 | s1997 e 001 0 eng d | ||
| 010 | _a 9721787 | ||
| 020 | _a032100194X | ||
| 035 | _z52570 | ||
| 039 |
_a28885 _cTLC |
||
| 100 | 1 |
_aLilien, Gary L., _d1946- |
|
| 245 | 1 | 0 |
_aMarketing engineering : _bcomputer-assisted marketing analysis and planning / _cGary L. Lilien, Arvind Rangaswamy. |
| 260 |
_aOntario : _bAndrew Nuke Stollak, _c1997. |
||
| 300 |
_axvii, 350 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 506 | _aOpen. | ||
| 650 | 2 | 0 |
_aMarketing _xData processing. |
| 650 | 2 | 0 |
_aMarketing _xDecision making-Mathematical models. |
| 650 | 2 | 0 |
_aMarketing _xDecision making-Data processing. |
| 700 | 1 | _aRangaswamy, Arvind jt. author. | |
| 949 |
_aBMAIN _cHF5415.125 _d.L54 1997 _g52570 _5N |
||
| 961 | _t1 | ||
| 999 |
_c14159 _d14159 |
||