000 00747nam a2200241 a 4500
001 rea00030154
005 20190703234001.0
008 s2001 nju e 001 0 eng d
020 _a0130175781
035 _z55944
039 _a30149
_cTLC
100 1 _aClow, Kenneth E.
245 1 0 _aIntegrated advertising, promotion and marketing communications /
_cKenneth E. Clow, Donald Baack.
260 _aNew Jersey :
_bPrentice-Hall ,
_c2001.
300 _axvi, 638p ;
_c25 cm.
506 _aOpen access.
650 0 _aCommunication in marketing.
650 0 _aAdvertising.
700 1 _aBaack, Donald jt. author.
949 _aBMAIN
_cHF5415.123
_d.C58 2001
_g55944
_5N
961 _t1
999 _c14338
_d14338