| 000 | 00747nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | rea00030154 | ||
| 005 | 20190703234001.0 | ||
| 008 | s2001 nju e 001 0 eng d | ||
| 020 | _a0130175781 | ||
| 035 | _z55944 | ||
| 039 |
_a30149 _cTLC |
||
| 100 | 1 | _aClow, Kenneth E. | |
| 245 | 1 | 0 |
_aIntegrated advertising, promotion and marketing communications / _cKenneth E. Clow, Donald Baack. |
| 260 |
_aNew Jersey : _bPrentice-Hall , _c2001. |
||
| 300 |
_axvi, 638p ; _c25 cm. |
||
| 506 | _aOpen access. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aBaack, Donald jt. author. | |
| 949 |
_aBMAIN _cHF5415.123 _d.C58 2001 _g55944 _5N |
||
| 961 | _t1 | ||
| 999 |
_c14338 _d14338 |
||