| 000 | 00896nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | rea00038858 | ||
| 005 | 20190703235020.0 | ||
| 008 | s2008 nju e 001 0 eng d | ||
| 020 | _a9780470131985 | ||
| 035 | _zNO CTRL | ||
| 039 |
_a38694 _cTLC |
||
| 100 | 1 | _aMcDaniel, Carl D. | |
| 245 | 1 | 0 |
_aMarketing research essentials / _cCarl McDaniel Jr., Roger Gates. |
| 250 | _a6th. | ||
| 260 |
_aHoboken, NJ : _bJohn Wiley, _cc2008. |
||
| 300 |
_axii, 493p : _bill ; _c26cm + CD-ROM (4 3/4 in.) |
||
| 440 | 0 | _aSPSS for Windows | |
| 500 | _aIncludes SPSS student software version 15.0 for Windows. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 506 | _aOpen access. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 |
_aGates, Roger H., _d1942- |
|
| 949 |
_aBMAIN _cHF5415.2 _d.M3825 2008 _g69853 _5N |
||
| 961 | _t1 | ||
| 999 |
_c15307 _d15307 |
||