000 01297cam a22003738a 4500
001 rea00039510
005 20190703235110.0
008 s2005 nyu e b 001 0 eng
010 _a 2005048672
020 _a0273687727 (alk. paper)
035 _z13936470
039 _a39321
_cTLC
040 _aDLC
_cDLC
042 _apcc
050 0 0 _aHF5415.123
_b.F55 2005
082 0 0 _a658.8/02
_222
100 1 _aFill, Chris.
245 1 0 _aMarketing communications :
_bcontexts, strategies, and applications /
_cChris Fill.
250 _a4th ed.
260 _aNew York :
_bPearson Education LTD,
_c2005.
263 _a0508
300 _axxxvii, 911 p. :
_bCol.ill ;
_c27 cm.
504 _aIncludes bibliographical references and index.
650 0 _aCommunication in marketing.
650 0 _aMarketing channels.
650 0 _aSales promotion.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
925 0 _aacquire
_b2 shelf copies
_xpolicy default
949 _aBMAIN
_cHF5415.123
_d.F55 2005
_g70919
_5N
955 _dsd15 2005-04-22;
_esj04 2005-04-25 to Dewey
961 _t1
963 _aTim Parker, (no US phone #); bc: tim.parker@pearson.com
999 _c15383
_d15383