| 000 | 01297cam a22003738a 4500 | ||
|---|---|---|---|
| 001 | rea00039510 | ||
| 005 | 20190703235110.0 | ||
| 008 | s2005 nyu e b 001 0 eng | ||
| 010 | _a 2005048672 | ||
| 020 | _a0273687727 (alk. paper) | ||
| 035 | _z13936470 | ||
| 039 |
_a39321 _cTLC |
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| 040 |
_aDLC _cDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.123 _b.F55 2005 |
| 082 | 0 | 0 |
_a658.8/02 _222 |
| 100 | 1 | _aFill, Chris. | |
| 245 | 1 | 0 |
_aMarketing communications : _bcontexts, strategies, and applications / _cChris Fill. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bPearson Education LTD, _c2005. |
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| 263 | _a0508 | ||
| 300 |
_axxxvii, 911 p. : _bCol.ill ; _c27 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aMarketing channels. | |
| 650 | 0 | _aSales promotion. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 925 | 0 |
_aacquire _b2 shelf copies _xpolicy default |
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| 949 |
_aBMAIN _cHF5415.123 _d.F55 2005 _g70919 _5N |
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| 955 |
_dsd15 2005-04-22; _esj04 2005-04-25 to Dewey |
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| 961 | _t1 | ||
| 963 | _aTim Parker, (no US phone #); bc: tim.parker@pearson.com | ||
| 999 |
_c15383 _d15383 |
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