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| 008 | 100107s2001 njua e b 001 0 eng | ||
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_aHF5415.13 _b.K636 2001 |
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| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 2 |
_aA framework for marketing management / _cPhilip Kotler. |
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2001. |
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| 300 |
_axv, 352 p. : _bill. ; _c24 cm. |
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| 500 | _a"'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aKotler, Philip. _tMarketing management. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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_aBMAIN _cHF5415.13 _d.K636 2001 _g72888 _5N |
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