| 000 | 01171cam a22003494a 4500 | ||
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| 001 | rea00040846 | ||
| 005 | 20190703235315.0 | ||
| 008 | 100107s2005 ohua e b 001 0 eng | ||
| 010 | _a 2004113226 | ||
| 020 | _a1592601367 (pbk.) | ||
| 035 | _z13712571 | ||
| 039 |
_a40553 _cTLC |
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| 042 | _apcc | ||
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_aHF5415.13 _b.C95 2005 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aCzinkota, Michael R. | |
| 245 | 1 | 0 |
_aMarketing management / _cMichael Czinkota, Masaaki Kotabe. |
| 250 | _a3rd ed. | ||
| 260 |
_aCincinnati, Ohio : _bAtomic Dog Pub., _cc2005. |
||
| 300 |
_axx, 510 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 | _aKotabe, Masaaki. | |
| 906 |
_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg |
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| 925 | 0 |
_aacquire _b1 shelf copies _xpolicy default |
|
| 949 |
_aBMAIN _cHF5415.13 _d.C95 2005 _g72902 _5N |
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| 961 | _t1 | ||
| 999 |
_c15557 _d15557 |
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