000			02351cam a22005414a 4500
001			rea00042279
005			20190703235537.0
008			110421s2009 nyuab e b 001 0 eng
010			_a 2004065542
020			_a0072828803 (text : alk. paper)
020			_a0073080152 (pkg. : alk. paper)
035			_z13808494
039			_a41880 _cTLC
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415 _b.M29474 2006
082	0	0	_a658.8 _222
100	1		_aKerin, Roger A.
245	1	0	_aMarketing / _cRoger A. Kerin, Steven W. Hartley, William Rudelius.
250			_a9th ed.
260			_aNew York : _bMcGraw-Hill/Irwin, _cc2009.
300			_axlvii, 742 p. : _bcol. ill., col. maps ; _c29 cm.
440		0	_aMcGraw-Hill/Irwin series in marketing
504			_aIncludes bibliographical references (p. 673-700) and indexes.
650		0	_aMarketing.
700	1		_aHartley, Steven W.
700	1		_aRudelius, William.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004065542-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004065542-t.html
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
925	0		_aacquire _b1 shelf copy _xpolicy default
949			_aBMAIN _cHF5415 _d.M29474 2009 c.4 _g77306 _5N
949			_aBMAIN _cHF5415 _d.M29474 2009 c.5 _g77307 _5N
949			_aEMAIN _cHF5415 _d.M29474 2009 C.6 _g77308 _5N
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949			_aNMAIN _cHF5415 _d.M29474 2009 c.1 _g76603 _5N
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955			_ese45 2004-12-09; to Dewey _fsb46 2005-04-26 _gsb46 2005-04-26 to BCCD
961			_t1
999			_c15757 _d15757