000 01524cam a22003734a 4500
001 rea00039598
005 20190703235920.0
008 s2008 njuab e b 001 0 eng
010 _a 2007272985
020 _a9780471755272 (pbk. : alk. paper)
020 _a0471755273 (pbk. : alk. paper)
035 _z14778946
039 _a39399
_cTLC
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF1416
_b.K68 2008
100 1 _aKotabe, Masaaki.
245 1 0 _aGlobal marketing management /
_cMasaaki Kotabe, Kristiaan Helsen.
250 _a4th ed.
260 _aHoboken, NJ :
_bWiley,
_cc2008.
300 _axxii, 682 p., 12 p. of plates :
_bill. (some col.), col. maps ;
_c28 cm.
504 _aIncludes bibliographical references and index.
650 0 _aExport marketing
_xManagement.
650 0 _aInternational business enterprises
_xManagement.
700 1 _aHelsen, Kristiaan.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/fy0708/2007272985.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0814/2007272985-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0814/2007272985-d.html
906 _a7
_bcbc
_corigcop
_d3
_encip
_f20
_gy-gencatlg
925 0 _aacquire
_b1 shelf copy
_xpolicy default
949 _aBMAIN
_cHF1416
_d.K68 2008
_g71062
_5N
955 _ese01 2007-03-27 to BCCD
961 _t1
999 _c16096
_d16096