000 | 01524cam a22003734a 4500 | ||
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001 | rea00039598 | ||
005 | 20190703235920.0 | ||
008 | s2008 njuab e b 001 0 eng | ||
010 | _a 2007272985 | ||
020 | _a9780471755272 (pbk. : alk. paper) | ||
020 | _a0471755273 (pbk. : alk. paper) | ||
035 | _z14778946 | ||
039 |
_a39399 _cTLC |
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040 |
_aDLC _cDLC _dDLC |
||
050 | 0 | 0 |
_aHF1416 _b.K68 2008 |
100 | 1 | _aKotabe, Masaaki. | |
245 | 1 | 0 |
_aGlobal marketing management / _cMasaaki Kotabe, Kristiaan Helsen. |
250 | _a4th ed. | ||
260 |
_aHoboken, NJ : _bWiley, _cc2008. |
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300 |
_axxii, 682 p., 12 p. of plates : _bill. (some col.), col. maps ; _c28 cm. |
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504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aExport marketing _xManagement. |
|
650 | 0 |
_aInternational business enterprises _xManagement. |
|
700 | 1 | _aHelsen, Kristiaan. | |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/fy0708/2007272985.html |
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0814/2007272985-b.html |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0814/2007272985-d.html |
906 |
_a7 _bcbc _corigcop _d3 _encip _f20 _gy-gencatlg |
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925 | 0 |
_aacquire _b1 shelf copy _xpolicy default |
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949 |
_aBMAIN _cHF1416 _d.K68 2008 _g71062 _5N |
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955 | _ese01 2007-03-27 to BCCD | ||
961 | _t1 | ||
999 |
_c16096 _d16096 |