| 000 | 00878nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | rea00009152 | ||
| 005 | 20190704000226.0 | ||
| 008 | s1978 xxu e 000 0 eng d | ||
| 010 | _a 7852940 | ||
| 020 | _a0256020507 | ||
| 035 | _z21343 | ||
| 039 |
_a9150 _cTLC |
||
| 245 | 0 | 0 |
_aReadings in basic marketing / _cedited by E. Jerome McCarthy, John F. Grashoff, Andrew A. Brogowicz. |
| 250 | _aRev. ed. | ||
| 260 |
_aHomewood, Ill. : _bR. D. Iewin, _c1978 |
||
| 300 |
_aviii, 427 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 506 | _aOpen access. | ||
| 650 | 0 |
_aMarketing _xAddresses, essays, lectures. |
|
| 700 | 1 |
_aMcCarthy, E. Jerome, _q(Edmund Jerome) |
|
| 700 | 1 | _aGrashof, John F. | |
| 700 | 1 | _aBrogowicz, Andrew A. | |
| 949 |
_aBMAIN _cHF5415 _d.R334 |
||
| 961 | _t1 | ||
| 999 |
_c16403 _d16403 |
||