000 00853nam a2200241 a 4500
001 rea00023865
005 20190704000530.0
008 s1978 xxu e 000 0 eng d
020 _a0877571090
035 _z42968
039 _a23861
_cTLC
245 0 0 _aResearch froniters in marketing :
_bDialogues and directions: 1978 educators Conference proceedings /
_cedited by Subhash C. Jain.
260 _aChicago :
_bAmerican Marketing Association,
_c1978.
300 _axi, 443 p. :
_bill. ;
_c28 cm.
440 0 _aSeries American Marketing Association ;
_v43
504 _aIncludes bibliographies and index.
506 _aClosed.
650 0 _aMarketing research
_xUnited States Congresses.
700 1 _aJain, Subhash C.,
_d1942-
949 _aBREF
_bREF
_cHF5415.2
_d.R43
961 _t3
999 _c16708
_d16708