000 | 01780cam a2200385 i 4500 | ||
---|---|---|---|
001 | 18344720 | ||
003 | OSt | ||
005 | 20210201122449.0 | ||
008 | 141023s2015 enka b 001 0 eng | ||
010 | _a 2014041922 | ||
020 | _a9781138791947 (hardback) | ||
020 | _a9781138791954 (pbk.) | ||
020 | _z9781315762432 (ebook) | ||
040 |
_aDLC _beng _cDLC _erda _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5429 _b.F38 2015 |
082 | 0 | 0 |
_a658.8/7 _223 |
100 | 1 |
_aFernie, John, _d1948- |
|
245 | 1 | 0 |
_aPrinciples of retailing / _cJohn Fernie, Suzanne Fernie, and Christopher M. Moore. |
250 | _aSecond edition. | ||
264 | 1 |
_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2015. |
|
300 |
_axviii, 349 pages : _billustrations ; _c24 cm |
||
336 |
_atext _2rdacontent |
||
337 |
_aunmediated _2rdamedia |
||
338 |
_avolume _2rdacarrier |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aThe retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security. | |
650 | 0 | _aRetail trade. | |
650 | 0 |
_aRetail trade _xManagement. |
|
700 | 1 | _aFernie, Sue. | |
700 | 1 |
_aMoore, Christopher, _d1937- |
|
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2ddc _cBK |
||
999 |
_c40096 _d40096 |