000 01780cam a2200385 i 4500
001 18344720
003 OSt
005 20210201122449.0
008 141023s2015 enka b 001 0 eng
010 _a 2014041922
020 _a9781138791947 (hardback)
020 _a9781138791954 (pbk.)
020 _z9781315762432 (ebook)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHF5429
_b.F38 2015
082 0 0 _a658.8/7
_223
100 1 _aFernie, John,
_d1948-
245 1 0 _aPrinciples of retailing /
_cJohn Fernie, Suzanne Fernie, and Christopher M. Moore.
250 _aSecond edition.
264 1 _aAbingdon, Oxon ;
_aNew York, NY :
_bRoutledge,
_c2015.
300 _axviii, 349 pages :
_billustrations ;
_c24 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aThe retail environment -- Theories of retail change -- Strategic retail marketing 1 : the strategic planning process -- Strategic retail marketing 2 : market segmentation and the service marketing mix -- Internationalisation of retailing -- Electronic commerce and retailing -- Product management -- Offshore sourcing and corporate social responsibility (csr) -- Retail logistics -- Adding value through customer service -- Visual merchandising and retail selling -- Retail security.
650 0 _aRetail trade.
650 0 _aRetail trade
_xManagement.
700 1 _aFernie, Sue.
700 1 _aMoore, Christopher,
_d1937-
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c40096
_d40096