| 000 | 01220cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 15006929 | ||
| 003 | OSt | ||
| 005 | 20210324084510.0 | ||
| 008 | 070914s2008 enka b 001 0 eng | ||
| 010 | _a 2007037849 | ||
| 020 | _a9780749450854 (alk. paper) | ||
| 020 | _a0749450851 (alk. paper) | ||
| 035 | _a(OCoLC)ocn172521751 | ||
| 035 | _a(OCoLC)172521751 | ||
| 040 |
_aDLC _cDLC _dBAKER _dYDXCP _dBTCTA _dC#P _dBWK _dDLC |
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| 050 | 0 | 0 |
_aHD69.B7 _bK37 2008 |
| 082 | 0 | 0 |
_a658.8/343 _222 |
| 100 | 1 | _aKapferer, Jean-Noël. | |
| 245 | 1 | 4 |
_aThe new strategic brand management : _bcreating and sustaining brand equity long term / _cJean-Noël Kapferer. |
| 250 | _a4th ed., New ed. | ||
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2008. |
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| 300 |
_axv, 560 p. : _bill. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references (p. [531]-544) and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0727/2007037849.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c40899 _d40899 |
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