| 000 | 01375cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 14357044 | ||
| 003 | OSt | ||
| 005 | 20210329131235.0 | ||
| 008 | 060428s2006 njua b 000 0 eng d | ||
| 010 | _a 2006295920 | ||
| 020 | _a0471743216 (pbk.) | ||
| 035 | _a(OCoLC)ocm62484995 | ||
| 040 |
_aSISPL _cSISPL _dUAB _dBAKER _dDLC |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415.1 _b.H37 2006 |
| 100 | 1 |
_aHartley, Robert F., _d1927- |
|
| 245 | 1 | 0 |
_aMarketing mistakes and successes / _cRobert Hartley. |
| 246 | 1 | 4 | _aMarketing mistakes & successes |
| 250 | _a10th ed. | ||
| 260 |
_aHoboken, NJ : _bWiley, _c2006. |
||
| 300 |
_aviii, 374 p. : _bill ; _c23 cm. |
||
| 500 | _aPrevious ed.: 2004. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _zUnited States _vCase studies. |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0645/2006295920-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0645/2006295920-t.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0659/2006295920-b.html |
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c41023 _d41023 |
||