000 01357cam a2200361 a 4500
001 12984756
003 OSt
005 20210330071542.0
008 021029s2004 maua b 001 0 eng
010 _a 2002041065
020 _a0072537140 (alk. paper)
020 _a0071214267 (international : alk. paper)
040 _aDLC
_cDLC
_dDLC
043 _an-us---
050 0 0 _aHF5415.32
_b.A76 2004
082 0 0 _a658.8/342
_221
100 1 _aArnould, Eric J.
245 1 0 _aConsumers /
_cEric Arnould, Linda Price, George Zinkhan.
250 _a2nd ed.
260 _aBoston :
_bMcGraw-Hill/Irwin,
_cc2004.
300 _axxv, 845, [22] p. :
_bcol. ill. ;
_c27 cm.
440 0 _aMcGraw-Hill/Irwin series in marketing
504 _aIncludes bibliographical references and indexes.
650 0 _aConsumer behavior.
650 0 _aConsumer behavior
_zUnited States.
700 1 _aPrice, Linda L.
_q(Linda LaVonne),
_d1952-
700 1 _aZinkhan, George M.
_q(George Martin)
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/mh031/2002041065.html
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/mh031/2002041065.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c41043
_d41043