| 000 | 00543nam a22001817a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 020 | _a9780982512630 | ||
| 100 | _aChernev,Alexander | ||
| 245 |
_aStrategic Marketing Management _b management. _cby Alexander Chernev ;fowarded by Philip Kotler |
||
| 250 | _a5th ed. | ||
| 260 |
_aChicago, IL _b : Brightstar Media, Inc. _c2009. |
||
| 300 |
_a vi, 283 pages : _b illustrations ; _c 27 cm |
||
| 506 | _gOpen Access | ||
| 650 | _a Marketing | ||
| 650 | _aMarketing -- Management. | ||
| 700 | _aKotler,Philip | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c41590 _d41590 |
||