| 000 | 00755nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20231025144241.0 | ||
| 008 | 810722s1981 enka b 001 0 eng | ||
| 010 | _a 81006828 | ||
| 020 | _a9781936572502 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.F68 1981 |
| 082 | 0 | 0 |
_a658.8 _219 |
| 100 | 1 | _aChernev, Alexander | |
| 245 | 1 | 0 |
_aStrategic marketing management / _cby Alexander Chernev: foreword by Philip Kotler |
| 250 | _a9th ed. | ||
| 260 |
_aUSA _bCerebellum Press _cc2018 |
||
| 300 |
_aviii, 287 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | _a- | ||
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c44133 _d44133 |
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