The powerful consumer :
Katona, George, 1901-
The powerful consumer : psychological studies of the American economy / George Katona. - New York : McGraw-Hill, 1960 - ix, 276 p. : illus. ; 24 cm.
"A product of work done at the Surveys Research Center of the University of Michigan"
Bibliography: p. 265-271.
Open access.
606975
Consumers--United States.
The powerful consumer : psychological studies of the American economy / George Katona. - New York : McGraw-Hill, 1960 - ix, 276 p. : illus. ; 24 cm.
"A product of work done at the Surveys Research Center of the University of Michigan"
Bibliography: p. 265-271.
Open access.
606975
Consumers--United States.