The powerful consumer : psychological studies of the American economy / George Katona.

By: Material type: TextTextPublication details: New York : McGraw-Hill, 1960Description: ix, 276 p. : illus. ; 24 cmSubject(s):
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Books Books Main Campus Library University of Eastern Africa, Baraton HC 110 .C6 K33 (Browse shelf(Opens below)) Available 20317

"A product of work done at the Surveys Research Center of the University of Michigan"

Bibliography: p. 265-271.

Open access.

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