Marketing channels :
Pelton, Lou E.
Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin. - Chicago : Irwin, 1997. - xxii, 728 p. : ill. ; 23 cm.
Includes index.
Open access.
025617802X
9636235
Marketing channels.
Relationship marketing.
Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin. - Chicago : Irwin, 1997. - xxii, 728 p. : ill. ; 23 cm.
Includes index.
Open access.
025617802X
9636235
Marketing channels.
Relationship marketing.