Marketing channels : (Record no. 11291)

MARC details
000 -LEADER
fixed length control field 00886nam a2200277 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 025617802X
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of effort used to assign subject headings TLC
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pelton, Lou E.
245 10 - TITLE STATEMENT
Title Marketing channels :
Remainder of title a relationship management approach /
Statement of responsibility, etc. Lou E. Pelton, David Strutton, James R. Lumpkin.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chicago :
Name of publisher, distributor, etc. Irwin,
Date of publication, distribution, etc. 1997.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 728 p. :
Other physical details ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open access.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical subject Marketing channels.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical subject Relationship marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Strutton, David, joint author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lumpkin, James R., joint author.
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a BMAIN
c HF5415.129
d .P45 1997
g 21268
o 43028
5 N
961 ## -
-- 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     University of Eastern Africa, Baraton Main Campus Library   17.06.2019   HF 5415.129 .P45 1997 21268 17.06.2019 17.06.2019 Books