Basic marketing :
McCarthy, E. Jerome.
Basic marketing : a global managerial approach / E. Jerome McCarthy, William D. Perreault. - Bur Ridge, Illinois : Irwin, 1993. - xxii,763,I-15,G-14 p. ; 26 cm.
Includes bibliographical references and index.
Open access.
025610509X
9231792
Marketing--Manageting.
Basic marketing : a global managerial approach / E. Jerome McCarthy, William D. Perreault. - Bur Ridge, Illinois : Irwin, 1993. - xxii,763,I-15,G-14 p. ; 26 cm.
Includes bibliographical references and index.
Open access.
025610509X
9231792
Marketing--Manageting.