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Basic marketing : a global managerial approach / E. Jerome McCarthy, William D. Perreault.
Material type:
TextPublication details: Bur Ridge, Illinois : Irwin, 1993.Description: xxii,763,I-15,G-14 p. ; 26 cmISBN: - 025610509X
| Item type | Current library | Home library | Shelving location | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5415.13 .M69 1993 (Browse shelf(Opens below)) | 1 | Available | 24249 | |
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Books
|
Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5415.13 .M69 1993 (Browse shelf(Opens below)) | 2 | Available | 24250 | |
|
Books
|
Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5415.13 .M69 1993 (Browse shelf(Opens below)) | 3 | Available | 24251 |
Includes bibliographical references and index.
Open access.
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