The sales manager's book of marketing planning /
Cravens, David W.
The sales manager's book of marketing planning / David W. Cravens. - Homewood, Ill. : Dow Jones-Irwin, 1983 - vii, 244 p. : ill. ; 24 cm.
Open access.
0870944193
8370858
Marketing--Management.
The sales manager's book of marketing planning / David W. Cravens. - Homewood, Ill. : Dow Jones-Irwin, 1983 - vii, 244 p. : ill. ; 24 cm.
Open access.
0870944193
8370858
Marketing--Management.