Strategic marketing management :
Wilson, R. M. S.
Strategic marketing management : planning, implementation and control / Richard M. S. Wilson and Colin Gilligan. - 2nd. - Boston : Butterworth Heinemann, 1998. - xx, 827 p ; 29 cm. - Marketing series (London, England) .
Includes bibliographical references and index.
Open.
075062244X
Marketing--Management.
Strategic planning.
Marketing--Decision making.
Strategic marketing management : planning, implementation and control / Richard M. S. Wilson and Colin Gilligan. - 2nd. - Boston : Butterworth Heinemann, 1998. - xx, 827 p ; 29 cm. - Marketing series (London, England) .
Includes bibliographical references and index.
Open.
075062244X
Marketing--Management.
Strategic planning.
Marketing--Decision making.